5-mins-with-erica

5 MINS WITH… ERICA FRENCH, HEAD FITNESS FLIRT

by Di Mace

As a ‘Head Fitness Flirt’, Erica French is a fitness coach bringing singles together. To get fit.

It all started in July 2007 when she had the crazy idea to bring her fit, fabulous, single friends together for a training session. And so fit2date was born. Now fit2date is renowned as the best way to find a partner and friends with the same love and passion for keeping fi t and healthy.

“I knew there had to be a better way to meet people and Fit2Date actually works. Worse case you get a great workout, meet new people and best case you find someone special you can really sweat with. I feel extremely lucky to help bring people together in a healthy fun way. ” Erica French – Head Fitness Flirt

Armed with a Bachelor Degree of Health Science in Human Movement and a triathlon background, as a fitness coach she has trained many Olympic athletes and celebrities including Ian Thorpe and Daniel Macpherson.

Erica though, is not only a fitness coach, she’s also an entrepreneur. Due to the popularity of fi t2date, in June 2008 Erica launched the business in New York City and is now franchising the concept and expanding to London, Singapore and Hong Kong.

She has been named as one of Smart Company’s Hot 30’s under 30: a group of 30 entrepreneurs aged 30 and under who are on their way to becoming Australia’s next generation of business leaders.

AND YOUR TIME STARTS NOW….

My earliest fitness memory is …

going with my Mum to her aerobics classes – she was the instructor – and thinking that my Mum was amazing and I wanted to be just like her. I was six and used to do the whole class.

At school I played…

everything and anything from catch and kiss in the playground to netball. Recess and lunchtime were my favourites as I would run around like crazy.

I wish I had…

of tried my hand at Surf Lifesaving. It was the only sport I wasn’t allowed to do because Mum and Dad said I was doing too much already.

I wish I hadn’t…

wasted my time worrying about the wrong guys.

I believe in…

MYSELF. If you don’t, nobody else will!

I’m terrible at…

handyman tasks around the home. I hate reading instructions – I have no patience for them.

I keep myself together by…

meditating each day and listening to my body when it needs a rest.

My guiltiest pleasure is…

wine (white and red) and ice-cream…. how good are Gaytimes!!!

The healthiest thing I do for myself is….

meditating. It has been the best thing I have done for my mind, body and soul.

I celebrate success by…

to be honest I probably need to celebrate the wins more often; however I reward myself with weekends away as much as possible.

For me, it’s all about….

getting as much joy and happiness out of each day.

I look up to….

all of those people doing wonderful, caring and generous things for others as I believe that’s what we are all here to do.

The motivational words I use to inspire someone are….

One life…one time…now’s the time to DO it!

My favourite workout is….

the fit2date 4 week workout of course..hehe!

If I hadn’t become a trainer, I would have been….

a sports journalist.

My fitness philosophy is….

our bodies are the carriers of our soul in this lifetime, so it’s our duty and responsibility to look after it and give it the very best.

I think fitness is going…

More professional. I’ve definitely seen an increase in the professionalism of trainers from business branding to the implementation of unique personalised programming. It’s also become more specialised with people being smarter and finding niche markets which I believe will continue.

My biggest ‘OMG how did I get here’ moment has been…

I actually have this moment all the time. I never thought I would be this happy and be doing something so fun and helping to bring others together in a fun healthy way – it’s a massive reward.

My most exhilarating personal fitness achievement has been…

finishing my first marathon in 3hrs19min – I was on a high for days later.

My personal expectations for this year are….

to enjoy time with my partner (yes we met at fit2date) and to sell fit2date into more international markets where there are fit, single people who would like to have the fit2date experience.

I often wonder if…

We will have hundreds of couples married through fit2date? Might have to start thinking of another business to cater for them.

Written by: Di Mace

Website
http://www.wordswords.com.au/
Profile
Di’s made a career of brand building, having ideas, marketing and writing business related materials. When she’s not editing and fine tuning UltraFIT, she’s working at Word Swords, her freelance writing business. On her business blog she helps businesses make money using the power of words. By combining the science of marketing with the art of storytelling, she develops persuasive communications. She’s a self-confessed spinner of gold from the straw at hand; “a business writer, thinker, blogger, storyteller, believer in the impossible, darer, re-inventor, idea starter, learner and searcher for the perfect pencil case.” Contact her at di.mace@wordswords.com.au